Official and alternate orientations with supportive colors
The Global Business Anthropology Summit (GBAS) was held in Tech Town Detroit (MI) with the purpose of bringing “together an international group of practitioners and scholars to reflect on future directions for the field, training priorities for the next generation, and ways to strengthen our global networks (www.clas.wayne.edu/Anthropology/Global-Business-Anthropology-Summit).” For its second year, I was commissioned to design its identity.
Business Anthropology involves connecting the dots between business and human interaction with purpose of creating a more substantial experience between the two. I visualized this understanding of connecting dots and human-focus throughout the GBAS identity.
Summit Report Book / Designed in its entirety
This report comprised of information shared throughout the summit, information about the various speakers and participants, and additional information on future steps.
Saddle-stitch book
7″ x 11″, 40 pages including cover
Cover: Digital color; White 120# Opus Dull Cover
Interior: Digital grayscale; White 32# Hammermill Color Copy Text
Business Anthropology Reprints Book / Designed in its entirety
Prior to the GBAS identity and summit report, I was commissioned to design a book that comprised of multiple reprints about anthropology’s impact on the business world. The book was used to acquire sponsorship and interest for the Global Business Anthropology Summit to take place the following year (and also lead to me being hired for the previously noted projects :).
Allen Batteau, Professor of Anthropology at Wayne State University (Detroit, MI) and main coordinator of the summit, was great to work with. I was especially happy that he allowed me to play with the type design for this first project.
Perfect bound book
7″ x 9″, 58 pages including cover
Cover: Digital color; White 120# Opus Dull Cover
Interior: Digital grayscale; White 32# Hammermill Color Copy Text
*Thanks to Print Tech, Inc. (Ann Arbor, MI) for printing both the summit and reprints books.